Built Around the Advisor Relationship
Good tools and data matter but farm marketing still comes down to having the right conversations with the right advisor. AgMarket advisors get to know your farm, goals, risk tolerance, and decision-making style. Guidance is based on your operation, not generic market opinions.
With a large advisor network across the country, including specialists you see in the media, AgMarket brings added perspective across commodities such as grains, livestock and energy markets.
Why that matters
A Dedicated Advisor
Someone who understands your operation and works with you throughout the year
A National Team
Advisors across the country with experience in different crops, regions, and markets
Shared Perspective
A team which can collaborate and bring more than one viewpoint to the table
More than Software
The tools support the work. The advisor helps make the information useful.
AgMarket advisors take time to explain what we are doing and why, not just execute trades on your behalf. Other firms may take your bushels and market them. We believe you should understand your plan, not just follow it.
The AgMarket Process
Farm Marketing Advisory helps producers build, manage, and adjust a crop marketing plan with support from an advisor, market intelligence, profitability tools and brokerage execution
AgMarket’s process has been developed by its leadership team over many years of working with producers, studying markets, managing risk and helping farmers make practical decisions
Plan
Assess where and what the producer’s risk is and establish profitability parameters. Your advisor works with you to understand production, current sales, remaining risk, cash flow needs, and pricing goals. When futures, options, or hedging strategies may be useful, those ideas are evaluated within the broader marketing plan.
Analyze
Track activity and review progress. The AgMarket App records sales, uses daily market prices, and helps provide updated profitability analysis. Profit Optimizer can help revisit scenarios as markets move, giving a clearer view of where the plan stands.
Decide
Compare risk management tools. Review cash sales, futures and options to determine risk tolerance. AgMarket helps producers consider the purpose, timing, risk, and potential outcome of brokerage strategies depending on the operation and market conditions.
Execute
Carry out approved strategies with brokerage support. When it is time to act, AgMarket’s Commodity Brokerage service supports execution in line with the marketing plan and the producer’s risk management goals.
Advisory Backed by Tools Built for Producers
AgMarket combines advisor guidance with tools designed to help keep your farm marketing plan grounded in your operation’s numbers.
MyFarm / Profit Optimizer
Know where you stand.
MyFarm records sales and brokerage transactions, incorporates daily market prices and provides updated profitability analysis. It gives producers and advisors a shared view of the operation, keeping marketing conversations focused and productive
AgMarket Intel
Stay connected to the market.
AgMarket Intel provides market commentary, data, and research to help producers and advisors understand changing conditions and spot meaningful opportunities.
Integrated Consulting Report
Summarize your whole farm.
The Integrated Consulting Report is prepared by your dedicated AgMarket Consultant and is specific to your operation. It will integrate your marketing, production costs, cash sales and your hedging efforts to give clients a full overview of their operation.
Put the plan into action
Commodity Brokerage
When futures, options, or hedging strategies are part of the plan, AgMarket’s Commodity Brokerage service helps producers execute in line with the marketing plan.
See the App in Action
The AgMarket App helps producers and advisors track the plan, review profitability, and evaluate pricing opportunities
Why Producers Work With AgMarket
Your long-term success matters more to us than your first trade. AgMarket educates you on every decision we make together. Therefore, you understand your plan, not just follow it.
Advisor-Led Planning
A farm marketing plan built around your operation, not a broad market opinion
A Proven Process
A practical approach developed through years of AgMarket experience
Connected Tools
AgMarket App and Profit Optimizer help connect sales, brokerage activity, daily prices, pricing scenarios and profitability
Market Insight
AgMarket Intel helps bring context to changing commodity market conditions
Execution Support
Our commodity brokerage services execute futures, options, and hedging strategies when needed
Frequently Asked Questions
What is farm marketing advisory?
Farm marketing advisory helps producers build and manage a marketing plan for their crops with support from an advisor, market insight, pricing tools and execution services.
How does AgMarket help farmers make marketing decisions?
AgMarket combines advisor guidance, a structured process, market intelligence, MyFarm, Profit Optimizer, and commodity brokerage support to help farmers evaluate opportunities and act with more confidence.
Is Profit Optimizer part of MyFarm?
Yes. Profit Optimizer is a tool within MyFarm that helps producers analyze pricing scenarios and understand how different marketing decisions may affect profitability.
Does AgMarket provide commodity brokerage services?
Yes. When futures, options, or hedging strategies are part of the marketing strategy, AgMarket’s Commodity Brokerage service supports execution in line with the farm marketing plan.
Does Farm Marketing Advisory include hedging guidance?
Yes. Your advisor can help evaluate whether hedging strategies, futures, options, cash sales, or other risk management tools may fit your marketing plan. Brokerage execution is supported through AgMarket’s Commodity Brokerage service.
Ready to Build a Better Farm Marketing Plan?
Start with a conversation. We’ll learn about your operation, your goals, and where you want more clarity in your marketing decisions
