It’s Profit…Not Price

A Farm Profitability Conference by AgMarket.Net®

February 3-4, 2020 | Council Bluffs, IA

About This Conference


Discover new farm marketing strategies and profitability planning tools to make navigating and managing your 2020 plan easier.

At this conference, we’ll help you
  • Set your farm up for monitoring profitability
  • Show how decisions will affect break even
  • More easily track your inventory
  • Learn how to test marketing decisions before you apply them
  • Get our expert economic, technical, and weather outlooks for 2020

Who Should Attend?

Farmers, producers and agribusiness managers interested in focusing on the profitability of their operations and learning about tools to make their ag marketing easier.

All attendees have a chance to win a free year of consulting and AgMarket App!
Special App Discount

All attendees will enjoy an exclusive discounted rate on the new AgMarket App.

Location & Hotel Details

Ameristar Casino and Conference Center
2200 River Road
Council Bluffs, IA 51501

Special Hotel Rate

AgMarket.Net® has a special block of rooms reserved. Mention the “It’s Profit… Not Price” Conference and promo code “AGMB20” when booking your room to receive the block rate.


  • Monday, February 3rd – Pre-Conference Networking & Game (Optional)
  • 7:00pm – Pre-Registration Networking & Happy Hour
  • 8:00pm – Trump Card Game: We’ll give you “Trump Money” where you can use at the casino in a fun competition to see who can win the most. Report your wins on Tuesday morning at our registration desk — the biggest winner gets a prize!
  • Tuesday, February 4th
  • 7:00am – 8:00am: Registration & Coffee
  • 8:00am – 8:45am: Electionomic Macro/Micro Outlook by Bill Biedermann & Jim McCormick
    In this session we will present the macro and micro trends that could influence the funds and outside money flow in 2020.
  • 8:45am – 9:25am: Splitt Chat on Chart Direction by Brian Splitt – An up to date assessment of the technical outlooks for key agricultural and currency markets. Chart-based strategies and targets will be communicated to help you achieve your marketing goals.
  • 9:25am – 9:45am: Break
  • 9:45am – 10:45am: It’s Profit… Not Price by Matt Bennett This hands-on presentation will allow you to set your farm up for monitoring profitability, show how decisions will affect Break even, track your inventory, and test decisions before you make them.
  • 10:45am – 11:45am: World Weather by Drew Lerner
    2020 production cycle outlook for all major growing areas.
  • 12:00pm: Lunch
    Lunch Guest Speaker: The Future of the Ag Industry from a Reporter’s Point of View by Betsy Jibben

    Besty Jibben is a National Reporter for Farm Journal Media. She works on the TV side for two nationally syndicated shows, “AgDay” and “U.S. Farm Report.
  • 1:00pm – 2:00pm: Conference room available for one-on-one meetings
This is an event you simply can’t miss. Bring your friends, neighbors, heck—even your enemies.
It’s that important that you attend!

General Admission is $75.00

RSVP today – Space is limited!

Speaker Bios

Bill Biedermann
Hedging Strategist

Bill Biedermann is a well-known speaker, presenter and advisor on commodities. In addition to trading commodities for 40 years of which 5 were in Chicago, he has testified before Congressional hearings, CFTC hearings, served for the US State Department AID, and has been invited to speak in nearly every corn growing state in the US and Canada. Bill co-founded one of the largest IB Brokerage and Agricultural Economic Research firms in the US.
Bill provides Agricultural research to traders, food companies and producers worldwide as well as executing futures and option orders on all major exchanges.
Bill graduated from Illinois State University with majors in Agricultural Production, Ag Economics and Ag Education and farmed from 1973-1988. Bill and his wife Penny have a passion for youth. They have 3 kids of their own, were very involved with youth ministry for many years. They now reside in TN.

Jim McCormick
Hedging Strategist

Before joining AgMarket.Net®, Farm Division for John Stewart & Assoc., Jim was a senior broker with Allendale Inc. Jim has worked in the industry for 24 years as a registered commodity representative, servicing both commercial and individual trading and hedging customers. He specializes in designing effective hedging and trading strategies using combinations of forward contracting, futures and options for corn and soybean farmers and livestock producers. Jim is a widely sought-after speaker to give his insight on the agricultural markets. Jim can be seen on The US Farm Report, Ag Day, RFD-TV, This Week in Agribusiness, Fox Business News, and Rural Radio, as well as, radio stations around the US giving commentary on agricultural markets. Before entering the futures industry, he was employed as a grain merchandiser for Central Soya in Indiana and Ohio. He has a bachelor’s degree in Agribusiness Management from Purdue University and earned his Series 3 futures brokerage license in 1995.
Jim is marred to his wife, Stacy and they have two children, Mason, a junior in high school, and Morgan, a seventh grader.

Brian Splitt
Hedging Strategist

Brian Splitt brings a balance of long-term planning and risk/reward management to his clients. Brian began his career in the financial services industry in 2004 with expertise in insurance products, stocks, bonds, mutual funds and annuities. In 2007, Brian joined Allendale Inc where he transitioned to the commodity industry. He enjoys technical analysis of the markets, breaking down agricultural balance sheets and prides himself on the level of service provided to his clients. Brian is a regular contributor to US Farm Report, This Week in Agribusiness, RFDTV and AgriTalk After the Bell. Brian is a decorated combat veteran of Operation Iraqi Freedom as well as a member of a Gold Star Family. Brian deployed to Iraq for the initial invasion in 2003 and spent several years training others while he served as a Marine Combat Instructor of Water Survival. Brian enjoys spending time with his wife, Lauren, and their three children, Sophia, Justin and Brody. In his spare time Brian enjoys swimming, working out, marksmanship, coaching youth football and helping with Cub Scout Pack 266.

Matt Bennett
Hedging Strategist

Matt Bennett is a Windsor, Illinois, farmer and former grain elevator owner. He is Channel Seed’s grain marketing consultant and holds a Series 3 brokerage license doing business through AgMarket.Net®, Farm Division of JSA. Matt brings the producer perspective to the table, enriched with his extensive grain marketing background. He specializes in formulating risk-management strategies for corn, soybean farmers and livestock producers.
Matt’s analysis and commentary on the grain markets appears on various TV and radio stations across the Midwest, including “AgDay”, “U.S. Farm Report” and “Agribusiness Today”.
A graduate of University of Illinois, Matt and his wife Tiffany live on the family’s centennial farm north of Windsor, where they are raising their five children. He owns and operates a 3,000-acre corn and soybean farm with his father while raising 60 head of registered Angus cows.

Drew Lerner
Senior Agricultural Meteorologist, Founder and President
World Weather, Inc

Drew Lerner is President and Senior Agricultural Meteorologist of World Weather, Inc. Drew has been forecasting international weather for 40 years. He began his meteorology career in 1978 as he participated in an international effort to collect data and improve weather forecasting for the Asian Monsoon. Since then, Drew has been supporting the agricultural industry by providing detailed short and long range weather predictions for each major crop area in the world. His daily assessments of crop and weather expectations supports commodity market trade and helps many companies make better agricultural business decisions. Drew started World Weather, Inc. in 2001 after leading Global Weather Services in the late 1990s. World Weather, Inc. is based in the Kansas City area and supports an expanding group of clientele residing in North and South America, India, Europe, Africa and Australia.

Betsy Jibben
National Reporter
Farm Journal Media

Betsy Jibben is a national reporter for Farm Journal. She works on the TV side for AgDay and U.S. Farm Report. Her job is to travel throughout the country and cover different agricultural stories.

She has reported on all aspects of agriculture such as policy, markets and feature stories. Betsy has traveled coast-to-coast to cover agricultural topics. She’s been in Midwestern corn fields, Southern cotton gins, dairies near the East Coast and orchards along the West Coast.

She is a South Dakota farm kid who is now an Indiana transplant. Betsy grew up on a row crop farm and cow-calf operation. She was involved in 4-H, Horse 4-H and spent her time outdoors riding horses. Betsy graduated from South Dakota State University with a degree in broadcast journalism. She still cheers on the Jackrabbits from afar as well.


Have any questions about this conference?

Contact Lauren Splitt at
Or call 844-424-6758